Search Engine Optimization (SEO) is of utmost importance if you want your website or any other online platform to rank well on Google. Researching focus keywords and their implementation on the website are crucial and are decisive for the website in terms of being on the first page of search engines. Like all Internet tools, SEO is constantly changing. It is necessary to continually keep up with the news, trends and follow all the changes. SEO trends for 2022 bring with them new strategies in creating content, and their effective use will do wonders for your site.
So, if you continue to use the same tactics all over again that you’ve been using for years back, it is time for a change. The fact is that the old strategies not only do not give good results, but can also bring you harm to your website or platform.
It is imperative that you adapt to new SEO strategies, and 2022 brings with it many changes.
SEO Trends for 2022 That Will Have a Big Impact on Google positioning
In 2022, SEO will certainly play a key role in website ranking on search engines. However, it will continue to evolve and become more complex. Tracking current trends is much more than keywords you use and implement. You need to be thoughtful and create quality content that will be recognized by Google algorithms.
SEO trends for 2022 imply the implementation of artificial intelligence in SEO. AI continues to change the way people interact with content on the Internet, thus having a very important role in SEO strategy. Google’s RankBrain algorithm is worth noting, which in 2022 will become one of the most important factors in ranking a website on a search engine.
Google executives have yet to figure out how this algorithm “measures” and analyzes content, but the user experience is believed to be one of the primary ranking factors. It is very important how much time the user spends on the website and how many times he has clicked on different content. Therefore, it is necessary to organize the content, so it is always useful and engaging.
What Says on the Website – That’s What Matters!
Long content is another novelty brought by SEO trends for 2022. It’s been shown that long format content (three thousand words and even longer) has more shares than short format content. So, focus on creating long content and quality text.
Subheadings make the text readable, so don’t forget that detail either. Use H2 and H3 subtitles, ensuring that long text does not overwhelm readers.
The mismatch of text and site to mobile phones is something that Google doesn’t forgive in 2022. Google introduced content indexing for mobile phones in 2019, and now the focus on the mobile device customization is emphasized more than ever. It is estimated that almost 75% of users will access the Internet, by phone, by the year 2025, meaning that this type of optimization is extremely important. The good news is – Google has made it easy to test the effectiveness of mobile content by free test. Make sure to use the tools this search engine offers.
It’s Not Just the Content That Matters – Additional SEO Trends for 2022
Of course, content is crucial, but there is more you need to pay attention to. By quality content, Google implies those texts that meet the so-called “EAT” principle (Expertise, Authority, and Trustworthiness). These are texts that are professional, authoritative and reliable. Customize the way you “talk” to your audience and Google will reward you for it.
However, SEO trends for 2022 tell us that efficient SEO also includes the implementation of videos. So, the imperative is to develop an SEO strategy that includes video. Internet video platforms have really transformed and made enormous expansion in previous years.
It turned out that videos are very practical way to interact with customers and clients. Thus, the creation of optimized video content has become an integral part of the SEO strategy for 2022. Optimize the video description as well as your video channel and customize it for viewers. However, don’t put many keywords in the description of the video, but focus on the ones that are most important. Make sure to include hashtags in your video description and target content to your main audience.
SEO Strategies 2022 – Let Customers Find You
Whatever methods you use, it is important to create a strategy which will help you introduce customers to your marketing process. Use SEO to increase customer awareness of your brand, product or service. Present yourself the best way possible, so when a customer observes you and compares you with your competitors – you are always being (at least) one step ahead of them. Right after that, you will find yourself in the conversion phase when it is necessary making the purchase process as easy as possible.
After selling a product or service, don’t forget about your customers. Creating a loyalty program will make sure that a satisfied customer always comes back to you. Develop close relationships and make the customer recommend you to other potential users without asking him to do it.
An effective SEO strategy will make you have an extremely close bond with your customers. SEO trends for 2022 allow you to build strong relationships with regular and potential clients.
The Smart Vision team will help you keep up with Google and its demanding algorithms. We create quality advertising, search engine positioning and social media presentation strategies for you.
With our sincere help, rest assured that Google will love you!
