Marketing trends come and go until brands learn to use new technologies and adapt to the circumstances. The environment is constantly developing, values and consumer selections have also changed, and efficient marketing tactics followed that path. We have separated several trends and strategies expected in an exciting year for marketing.
I Long-term influencer and brand relationships
Traditionally one of the best marketing strategies is advertising from mouth to mouth. The probability that people will try the product or service if they are recommended by someone they know and trust is higher. Today we have influencers or individuals of diverse and specific directions of social areas that cooperate with certain brands and are served by this concept modernizing it according to the new digital era.
As many as 93% of marketing professionals use influence marketing reasons such as increasing brand awareness, trust in their target audience, generating potential clients, establishing new trends and connecting with the broader market.
Due to the excessive saturation of commercial content networks, the influences claim to build a serious reputation and are exploited at the level of good quality content and professional access. Thus, they often opted for long-term cooperation with a smaller number of brands, maintaining a moderate and elegant style, instead of frequently promoting several different.
This form of social networking marketing is familiar for 2023. Still, brands use the opportunity to build an authentic connection with their target audience by choosing a long-term “branding brand”, which will bring more advantages in communication. These mutual benefits allow the brand to build lasting relationships with influential partners while influencing can maintain their audience by promoting the same brand over time.
II Instagram and TikTok will continue to be the top platforms for influencers
When it comes to influencing, Instagram’s reputation remains undeniable. Instagram brands still offer the most opportunities for their marketing strategy and its influence. Among Generation Z is the popularity of TikTok. Therefore, there is strong competition. It is an exciting fact that users prefer this platform over a product search and content that interests them.
Marketing experts understand these social media’s potential and how to authentically connect with their target audience. However, in the coming year, they will increasingly adapt their marketing strategy to the specifics of these two networks to maximize their benefits.
The number of subscribers impacted by the influencer continues to be a key factor in assessing their legitimacy and return on investment. Marketing experts should also use creative and fun content to achieve incredible engagement. It became clear that the focus on the consumer is more on the content, not on the influencers themselves. Authentic content is in the foreground in TikTok and Instagram, which is why nano and micro-influencers take more and more leadership.
Contents Number 1 what users want to see on TikTok are fun videos that occupy the most crucial place because brands finally accept content that provides value instead of products as a priority.
TikTok is expected to survive on YouTube in advertising revenues. This is not surprising regarding the role of TikTok as a browser and a product research platform in consumer Generation Z, a generation with consumer power that only increases. TikTok ads will take advantage because the content is very interesting.
As we all saw, Instagram and YouTube struggle to keep up with the short video content of TikTok and its attractiveness to a broad audience.
For brands, it is crucial to follow trends on TikTok and use them for marketing, and participation in the same will allow them to be higher visibility.
III Storytelling – Podcasts
Storytelling is one of the most powerful marketing tools, and thanks to podcasts, telling the story reaches its full development and influence.
People follow and listen to podcasts to relax or get helpful information. In most cases, this is the audience eager for learning and self-abuse.
Like a video format, audio shots transmit emotion better than words or blog messages. The audience podcasts perceive as natural, emphasizing brand transparency. If you want to attract attention, making a podcast will separate you from the competition and bring you refreshments in communication and business. So, constructing a strong voice for brands using a podcast is a great way to build loyalty and convert listeners into customers.
IV Gaming Influencers will become one of the most wanted content creators
Influencers Gamers are influential people globally whose power grows and gathers a large audience on almost every social media platform. They can range from skilled players who transmit their playing to millions of fans to professional video game competitions or even smaller creators who are just beginning to try out playing games.
Their fans do not only follow them for their high-level gaming skills but also because of a narrow sense of community who also built by an influential person who is accompanied by other fans. Although the leading platform for Gamers can be a Twitch or similar streaming service, they often have followers on other social media platforms, such as Instagram and YouTube.
V Applications based on virtual reality
Meta or the former Facebook, 2021 revealed the upcoming metaverse. This has increased the need for hybrid and various experiences in some marketing content. For example, virtual reality (VR) marketing allows brands to promote their products or services using VR technology to create a simulated but realistic experience. While many brands have successfully used extended reality tactics (AR) to attract customers, few designed an awe-inspiring virtual reality experience that VR headphones would need.
Virtual trials and branded Instagram Filters will continue to influence marketing collage in 2023 but expect even more innovative VR marketing strategies this year.
Indeed, we must include popular AI technology. Artificial Intelligence – AI or artificial intelligence is undoubtedly one of the most significant “inventions” of the modern age. And computers allow them to use a massive amount of data to make their own decision or commit activities and thus help us in effective communication and business and improve the same.
Blockchain Web3 will also significantly progress this year as businesses increasingly create decentralized products and services. This way, our information will be safer, and we will have innovative ways to access and analyze it.
Regarding non-fungible tokens – NFT, their use and practicality will grow and help interact with many digital products and services.
The last few years had a drastic effect on marketing trends and practices. Today’s consumers, more than ever, appreciate authenticity, transparency, privacy, and inclusiveness. Therefore, thanks to advanced technologies, brand experts can link these values to their messages in new ways and be innovative.
