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PowerPoint: Survival or Retirement?
In education and the business world, creating presentations is essential to every project. However, in today's fast-paced lifestyle, with an overwhelming amount of information and tight schedules, dedicating enough time to thorough work is [...]
Ethical standards and guidelines for the use of AI in PR
Artificial intelligence (AI) is changing the public relations (PR) field, bringing new opportunities and ethical dilemmas. As AI continues to advance, clear ethical standards must be established to ensure its responsible use. This blog [...]
Is RedNote dethroning TikTok?
We had just gotten used to TikTok! RedNote, or Xiaohongshuu, has risen to the top of the most downloaded apps in the US over the past two weeks. It currently rivals TikTok in popularity! [...]
Trump’s Return – The impact of interactive marketing
For those who are still unfamiliar with this approach, interactive marketing represents a departure from traditional advertising methods, focusing on two-way communication with the audience on platforms that are popular today. Interactive marketing and [...]
The International Public Relations Association (IPRA) establishes the Alpe-Balkan-Adria Chapter
The International Public Relations Association (IPRA) is pleased to announce the establishment of the Alpe-Balkan-Adria Chapter (ABA Chapter). This initiative aims to enhance communication standards and foster collaboration among Alpine, Balkan, and Adriatic public [...]
Bojana Stanković, two-time winner of the 2024 awards Agency Star and Special Star
Awards for Woman.Comm of the Year presented: Recognitions for leaders in the communication industry The prestigious Woman.Comm of the Year awards ceremony was held in Sarajevo. The event was dedicated to recognizing exceptional female [...]
Challenges of using AI in the PR industry
In the dynamic world of communications, artificial intelligence (AI) is revolutionizing how the PR industry operates. From optimizing routine tasks to providing in-depth data analysis, AI offers possibilities that were unimaginable just a few [...]
PR Summit: What the Industry Says about the Challenges of Using AI in PR
Artificial intelligence (AI) is becoming increasingly present across various industries, and its application in public relations brings innovations that transform how communication with the audience is conducted. At this year's PR Summit, held in [...]
The 2024 Olympics and marketing: who is the real winner?
"No one remembers who took second place"? This year's Olympic Games seem to have shown that the words of the famous Enzo Ferrari are no longer valid. Here's why. Such a big event was [...]