The digital world has taken first place in content presentation, whether it is sales or influence profiles. A concrete and set brand leads us to an adequately selected audience that will participate through further development (through recommendations, clicks, shares, likes, comments, etc).
Consistency is vital for the development of every brand on social networks, but we must also mention simplicity along with it because in the digital age, our brain has learned to receive information in less than a second, and that’s how much our concentration stays in a particular post. That is why the message we send must be clear, pure, and precise.
What makes the brand recognizable?
We could divide it into three basic categories:
- To accurately describe the niche, the world (through colours and symbols)
- To have legible typography
- An easy-to-remember slogan that describes it
A properly placed brand builds our profile and gives us space for further development.
Of course, the most important thing, is to package the entire visual identity and stay consistent with it so that the brand survives and is recognizable over time with the new audience.
That is why it is essential to pay attention to the profile’s content and aesthetic appearance. Statistics say that visually appealing profiles and our view of “beautiful” get a much bigger reach for them because it is followed by an audience that is not only the target group but also enjoys aesthetics. All this together helps us to market our brand.
According to statistics from 2021, Reels took first place in the number of views on Instagram, and some optimal number of posts for the content to be noticed is as follows:
- Story – 4-7 a day at intervals of 2-3 hours, so that you are constantly visible
- Feed – 2-4 posts per week (video content included)
- Reels – 2 per week
Following these facts, for the content to remain high quality, more and more consumers are hiring marketing agencies to keep their audience with creative content.
