If Instagram is your favorite media for presenting your product, you’ve probably already noticed the new icon – Reels.
Today we share with you all the ways in which you can use Reels to improve your brand.
- Make use of all the options
The story of your brand is important and your followers want to know everything about it. You have 15 and 30 second formats at your disposal to tell the authentic story behind your brand in the most honest way possible. Furthermore, don’t forget to use all the tools that Reels offers, so add effects, various edits, transitions and, of course, music to convey your message better.
- Who are your team members?
Your followers want to meet the people whose products they are purchasing or whose story they believe in, so portraying the creators themselves is an equally effective thing. When creating Reels content about your brand, include the ones who make it to show your followers the bigger picture.
- How is your product made? Show the process!
Reveal the complete creative process of your product coming to life in a fun and authentic way. Shoot from different angles, change shots and let your followers feel like they are creating your product with you. Let them in on some of your little secrets, because that will make them love your product even more!
- Not everything is so perfect
When creating stories, try to also capture and post all those funny moments when things are not going so well, unforeseen situations happening during filming. Some whimsical, spontaneous moments, which your followers would surely want to see, could occur while creating the content and make the story more interesting.
- How is your product used? Teach your followers!
When choosing a product, how much we know about it and how it’s used plays a great role in our choice. That is why you should educate your followers on how your product is used and share the little secrets only you know, which contribute to its better use.
- Get inspired!
Use your competition’s content to get inspired and encourage your personal creative process.
- Create a Giveaway
Gift your product to your followers and make a creative video about it using Reels
- Share your happiness with your followers
As we spend our days thinking about the current situation, work or something that annoyed us today, we reach for social media to cheer us up a bit. Share a few happy and fun moments, not necessarily related to your brand, but something that brightened your day with your followers and make theirs!
