Marketing Network, an interactive portal aimed at networking and business connecting of all participants in the marketing communications market, has launched a socially responsible campaign #KampanjaNaDar. The event gathered 17 social enterprises, as well as creative PR and digital agencies in Serbia. Among others, our agency also joined this movement and will be donating a campaign to the social enterprise Agro Iris. On this occasion, our Key Account Manager, Dragana Marinkovic Dimitrijevic, gave interview for the Marketing Network portal.
Dragana stated “We are glad to be able to support one social enterprise and help the client to present their products in the right way. Smart Vision team with this campaign certainly received a new challenge when it comes to a slightly different type of communication and an opportunity to direct expertise to help businesses and companies of this type.” She emphasized that social enterprises face many difficulties in business, that they are primarily concerned with establishing business models, production, quality, work organization, which is why marketing is often in the last place.
The rest of the interview you can read on the Marketing Network site.
