The International Public Relations Association (IPRA) is pleased to announce the establishment of the Alpe-Balkan-Adria Chapter (ABA Chapter). This initiative aims to enhance communication standards and foster collaboration among Alpine, Balkan, and Adriatic public relations professionals.
The new chapter was officially introduced during the Public Relations Summit held in Belgrade, which brought together leading industry representatives, experts, and stakeholders dedicated to advancing the profession. This initiative provides a platform for knowledge exchange, best practices, and networking, strengthening the public relations profession in these diverse and dynamic regions.
The main objective of the chapter is to improve communication standards and public relations practices in the region.
IPRA President Nataša Pavlović Bujas emphasized the importance of the chapter’s establishment, stating:
“The ABA Chapter represents a significant step toward uniting our region within the global public relations industry. We are confident that we can address specific challenges together and seize opportunities to advance our profession.”
The president of the ABA Chapter at IPRA, Prof. Dr Dejan Verčič, a professor of public relations at the Faculty of Social Sciences at the University of Ljubljana and a partner at the communications consulting agency Herman & partnerji, added:
“As business becomes more integrated and the region reconnects within the European Union, the profession of public relations, advocacy, and strategic communication is evolving to support its clients while simultaneously serving both private and public interests for a mutually beneficial future.”
The International Public Relations Association (IPRA) was founded in 1955 and is the leading global network of public relations professionals. IPRA’s mission is to promote trustworthy communication and ethical public relations practices through networking, a code of conduct, and intellectual leadership in the profession.
The founders of the ABA Chapter are distinguished communication professionals from across the region:
- Dejan Verčič (Slovenia)
- Nataša Pavlović Bujas (Serbia)
- Krešimir Macan (Croatia)
- Ivan Jakšić (Serbia)
- Bojana Stanković (Serbia)
- Milica Slijepčević (Serbia)
- Marina Bolanča (Croatia)
- Jelena Pavićević (Montenegro)
- Irena Miličević Vukoja (Bosnia and Herzegovina)
- Dobrila Močević (Bosnia and Herzegovina)
