Last year, we were sitting at the gala dinner at the Metropol Hotel table, commenting on the categories and projects that won awards and saying, the next one is ours. “Next year, we will submit a campaign from the field of internal communications that we are currently working on, and there is no chance that the prize will not be ours!” we agreed.
And so, it was. Behind us is a year of challenges, exciting meetings, and inspiring tasks.
The project “Engage Energize Enjoy“, which we did for the company Adecco, brought us valuable recognition from the Serbian Society for Public Relations in the Best Internal Communications category, which is an excellent indicator of how well thought out and implemented the employer branding we worked on was. An excellent indicator, we would say, but not the best. The measurable results tell the most about how good the strategy and its implementation were, which you can read a little more about later in the text.
For the company Adecco, our agency implemented an internal communication campaign in 17 countries of the EE&MENA region. The campaign’s goal was to increase employee satisfaction and reduce employee turnover. With this project, the company Adecco raised its rating on a global level as an employer. It can be said that by working on internal communications, we solved three problems simultaneously – increased employee satisfaction reduced turnover, and raised the company’s image to the level of an attractive employer, which is one of the primary goals of employer branding.
The campaign included the complete strategic, conceptual, and visual setting of the foundations of internal communication and the creation of all communication materials, their localization, and marketing through adequate channels to local teams in all 17 countries.
During the campaign, Adecco was ranked among the ten best places to work globally. The campaign’s success was measured by the place the company occupied on GPTW* (Great Place to Work), which is nine more than in the period before the campaign. Companies are placed on this list based on the opinions of their employees, which is the most relevant when we talk about the best place to work.
We learned a lot as a team working on the internal communication of a company like Adecco. The fact that we designed, created, and from our office in New Belgrade, operationally implemented the campaign in 17 different countries of Eastern Europe and the Middle East and North Africa, in several different languages, contributing to the company’s exceptional business climate and increasing the level of employee satisfaction, for us it was a sufficient indicator that a project like this is worth the effort to get the attention and reward it deserves.
The Public Relations Society of Serbia (PSRS) awarded the best communication campaigns, projects, and initiatives in 2015, at the traditional 19th consecutive event, PRijem, held at Mikser House.
This year, the Society received as many as 87 works, distributed in 11 different categories, while the final selection included 33 works from the corporate, public, and non-profit sectors.
