In education and the business world, creating presentations is essential to every project. However, in today's fast-paced lifestyle, with an overwhelming amount of information and tight schedules, dedicating enough time to thorough work is becoming increasingly challenging. With the development of artificial intelligence (AI) and tools that solve problems quickly and efficiently, the question [...]
Artificial intelligence (AI) is changing the public relations (PR) field, bringing new opportunities and ethical dilemmas. As AI continues to advance, clear ethical standards must be established to ensure its responsible use. This blog post reflects on IPRA Gold Paper No. 19, which outlines key principles, guidelines, and standards for the ethical application of [...]
We had just gotten used to TikTok! RedNote, or Xiaohongshuu, has risen to the top of the most downloaded apps in the US over the past two weeks. It currently rivals TikTok in popularity! But can we discuss rivalry here and what new possibilities RedNote offers us? TikTok: From scepticism to adoration Can you [...]
For those who are still unfamiliar with this approach, interactive marketing represents a departure from traditional advertising methods, focusing on two-way communication with the audience on platforms that are popular today. Interactive marketing and key moments of Trump’s Campaign Unlike election campaigns in previous years, this year's election battle in the U.S. and Donald [...]
The International Public Relations Association (IPRA) is pleased to announce the establishment of the Alpe-Balkan-Adria Chapter (ABA Chapter). This initiative aims to enhance communication standards and foster collaboration among Alpine, Balkan, and Adriatic public relations professionals. The new chapter was officially introduced during the Public Relations Summit held in Belgrade, which brought together leading [...]
Awards for Woman.Comm of the Year presented: Recognitions for leaders in the communication industry The prestigious Woman.Comm of the Year awards ceremony was held in Sarajevo. The event was dedicated to recognizing exceptional female experts and leaders in communications, marketing, and media. The Woman.Comm platform has become significant for exchanging knowledge and inspiration and [...]
In the dynamic world of communications, artificial intelligence (AI) is revolutionizing how the PR industry operates. From optimizing routine tasks to providing in-depth data analysis, AI offers possibilities that were unimaginable just a few years ago. However, like any technology, it has challenges and potential risks. This text explores how AI transforms public relations, [...]
Artificial intelligence (AI) is becoming increasingly present across various industries, and its application in public relations brings innovations that transform how communication with the audience is conducted. At this year's PR Summit, held in Belgrade under the theme "Trust is Priority," experts from the fields of communication and marketing gathered to discuss the impact [...]
"No one remembers who took second place"? This year's Olympic Games seem to have shown that the words of the famous Enzo Ferrari are no longer valid. Here's why. Such a big event was awaited with great excitement. As Paris is only the second city after London to have the honor of hosting the [...]
There's no better way to start the workweek than with good news and imagine the atmosphere that engulfed our agency when we received the best possible news! Our Monday was marked by global recognition known as the "Oscar for PR" – we have won the prestigious IPRA Golden World Award for excellence in public [...]
