Psychology of colour is the study of how specific colours affect our behaviour. Different colours have different meanings and psychological effects that differ in different cultures. Along with cultural differences, colour psychology is primarily influenced by personal preferences. In marketing and branding, the psychology of colour focuses on how colours affect consumer impressions of a [...]
The PR crisis represents a potential threat to a brand's reputation, affects its business and requires a quick response to get out of with as few consequences as possible. In 2020, Covid 19 taught us that almost anything could be out of our control. It is difficult to predict the crisis, but we can detect [...]
Search Engine Optimization (SEO) is of utmost importance if you want your website or any other online platform to rank well on Google. Researching focus keywords and their implementation on the website are crucial and are decisive for the website in terms of being on the first page of search engines. Like all Internet tools, [...]
The digital world has taken first place in content presentation, whether it is sales or influence profiles. A concrete and set brand leads us to an adequately selected audience that will participate through further development (through recommendations, clicks, shares, likes, comments, etc). Consistency is vital for the development of every brand on social networks, [...]
Arrange the upcoming year in accordance with (your) nature - we wish you a handful of evenings that smell like vanilla and mulled wine, and mornings filled with energy and aroma of fresh citrus. Do not hesitate to show your feelings and be "as soft as cotton" to your loved ones, as long as you [...]
After almost a year and a half since we first faced the coronavirus pandemic, we now have good and bad news. The bad news - many of the problems that we encountered in 2020 are still with us and they are here to stay for some time. The good news - we now have more [...]
Although it may not seem like it at the first glance, given the nature of the following social media network, but brand promotion on TikTok can be very successful. Of course, if you know what you’re doing and if you’re doing it the right way. One of the most popular (if not the most popular) [...]
If Instagram is your favorite media for presenting your product, you've probably already noticed the new icon - Reels. Today we share with you all the ways in which you can use Reels to improve your brand. Make use of all the options The story of your brand is important and your followers want [...]
We always listen carefully to every great and inspiring story about good deeds. Those are the ones that always hold our attention and inspire us the most. That's why kindness never goes out of style. We are always trying to do or say something nice, especially in these challenging times. We put our best efforts [...]
At the time when life was put on hold, marketing experts were facing a challenging period. They even start working more than ever. It was necessary to create new strategies, and to play the cards you're dealt best you can. Everything stopped. So, in that moment only one thing had to remained stable - the Internet, because we all [...]
